Ways Software Technologies LLP's team of web development experts embarked on a mission to completely revamp the website, placing the customer at the forefront. The primary objective was to enhance the user experience and provide more impactful information to aid their decision-making process. In addition, Ways Software Technologies LLP revamped the backend administrative interface, empowering distributors with greater control over day-to-day operations and streamlining the efficiency of order deliveries to customers.

The Research

Ways Software Technologies LLP initiated an extensive analysis that commenced with thoroughly examining the data. We focused on identifying the critical issues on the website and prioritizing our efforts to enhance overall usability and content structure. User testing played a vital role in shaping our designs and development, as we actively sought user feedback to create a more engaging website experience for end users.

To gain insights into the ordering and usability challenges faced by client's distributors, we conducted interviews with them regarding the website's backend. Armed with valuable inputs from Google Analytics data and user feedback, Ways Software Technologies LLP commenced the creation of various designs that effectively aligned Seattle Sutton's business goals with their customers' objectives.

Our emphasis on content and site structure revolved around updating, condensing, and removing content and web pages to improve overall organic search performance and user engagement. Collaborating closely with client's content team, we collaborated to prioritize content requirements and establish an editorial calendar with well-defined deadlines that aligned with the development and launch of the new website.

The Solution

By incorporating our extensive research and user feedback, Ways Software Technologies LLP successfully executed a complete front-end layout redesign, keeping the user at the center of the process. Our primary focus was on creating a streamlined and efficient ordering and purchase process that addressed the obstacles encountered on the previous website. Additionally, we aimed to alleviate the technical challenges faced by distributors by introducing an intuitive and user-friendly dashboard. This enabled distributors to easily manage and update orders, schedules, and customer information.

In addition to the user-centric approach, Ways Software Technologies LLP meticulously organized and structured the content on the website, ensuring a logical and easy-to-navigate experience for users. Simultaneously, we implemented Search Engine Optimization (SEO) best practices, making the content easily crawlable and discoverable by search engines.


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Contact Info

B 904, Decora 9 Square,
Near Marwadi Building,
Near Nana Mova Circle,
RAJKOT - 360 005
Gujarat - INDIA