The client approached Ways Software Technologies LLP with the challenge of implementing a platform that would not only be user-friendly but also can scale effectively for future enhancements. After careful consideration, Ways Software Technologies LLP suggested leveraging the Umbraco CMS as the ideal solution due to its highly customizable grid editor. This unique feature would enable the team to continuously tailor page layouts according to specific content requirements.

The Solution

Ways Software Technologies LLP initiated a thorough analysis, starting with data examination. We concentrated on identifying the key problem areas of the website. By prioritizing our efforts, we aimed to improve the overall usability and organization of the website's content. Additionally, we utilized user testing to guide our design and development process, actively seeking user feedback to create a website experience that would better engage the end user.

With the valuable insights from Google Analytics data and user feedback in hand, Ways Software Technologies LLP embarked on the task of creating design options that would effectively align our client's business goals with their customers' objectives. Regarding content and site structure, our focus revolved around updating, condensing, and removing unnecessary elements. This approach aimed to enhance organic search performance and overall engagement. Working closely with the client's content team, we collaborated to prioritize content requirements and establish an editorial calendar with well-defined deadlines that aligned with the development and launch of the new website.

The Results

Thanks to Ways Software Technologies LLP's intuitive and user-friendly design, the new website offers a clear and straightforward experience, providing users with comprehensive information about our client's services. The design maintains consistency in branding and ensures a uniform look and feel across the entire website. Leveraging the CMS implemented by Ways Software Technologies LLP, the client’s team now has the ability to create customized landing pages and content pieces, empowering them to handle most website changes internally.

As a result of this improved design, the client witnessed an astounding 462% increase in conversions and a remarkable 513% increase in conversion rates.


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Contact Info

B 904, Decora 9 Square,
Near Marwadi Building,
Near Nana Mova Circle,
RAJKOT - 360 005
Gujarat - INDIA